Safety, affordability and privacy – it’s no surprise that these were some of top housing needs identified in a recent national survey of more than 10,000 households. But the No. 1 unmet housing concern, which the Demand Institute that carried out the poll defined as the “satisfaction gap” between what respondents actually have and what they said was important, was not as easily expected: energy efficiency.
Survey respondents were given a list of 52 housing and community concerns and asked to rank them, on a scale of 1 to 10, by how important they felt the issues were and how much their current home satisfied these needs. The result: 71 percent of U.S. households polled placed a great deal of importance on energy efficiency, but only 35 percent felt their homes were very energy efficient with low monthly utility costs (the respondents making up percentages answered these questions with an 8, 9 or 10 ranking).
Based on these numbers, energy efficiency was the housing concern with the largest gap between the rates of importance and satisfaction – beating out consumer needs and wants for updated kitchens, storage space, safe neighborhoods, affordability, landlord responsiveness and more.
Why the strong desire for energy-wise homes?
“Utilities are a significant and regular part of households’ budgets, and spending on utilities has risen more quickly than overall consumer spending – 56 percent vs. 38 percent growth since 2000,” said Louise Keely, president of the Demand Institute, a nonprofit think tank jointly created and operated by Nielsen and the Conference Board to monitor consumer demand.
To read more of this report: The Demand Institute Poll on Triple Pundit.