The Unglamorous Conservationist

This article is a Guest Posting. I read this yesterday and thought it was very timely and appropriate with our current heat wave!

Originally Published: August 13, 2010 by kathrynkfletcher

Going green is trendy. Everyone is doing it. ‘Green collared’ jobs are the way of the future. Even oil companies are spending millions to convince us that they are green at heart. So we should all jump on the bandwagon, right?

Right.

But Scott’s post last Friday (Pruis vs. Home Energy Retrofit) brings to light an important issue – the best ways to go green are not necessarily the sexiest ways. Sure it is cool to drive around in a shiny, sleek new hybrid vehicle, but if you haven’t done the basics around your house it just doesn’t make sense. Which brings me to the unfortunate paradox when it comes to energy and water efficiency…

Even though it is fashionable to be environmentally friendly, some of the friendliest things you can do for the environment aren’t fashionable.

You can’t show off the new insulation in your attic to your friends, and I’m guessing that your neighbors aren’t going to find your on-demand water heater a particularly fascinating topic of conversation. Unfortunately, unplugging electrical devices when they’re not in use isn’t going to help your public image one iota, but all of these examples are very green… unglamorous, but green.

But there is an up side to energy efficiency that flies under the social radar … $ in your pocket, and I’ve never heard anyone argue that money isn’t sexy!

Dr. Kathryn Fletcher is with GreenHomes America [http://greenhomesamerica.com], a leading home energy retrofit company.

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