Google Adwords is one way to promote a product or service. I have used their approach in the past and currently have an ad campaign going. This campaign promotes New Home Buyers asking Builders ‘What is the HERS Score!’ The HERS Score is a transparent method the Builder can use to educate the buyers, appraisers and others essential to a success of the sales transaction.
I saw an interesting Google Referral today that is worth Blogging about.
The search term used was: “Best HERS Rated Builder in Wichita”
The short answer is, there isn’t a best builder. That is because a HERS Rating is for a specific home, not for a builder.
A HERS Rating looks at the features of a specific home and evaluates how well they are installed. The builder can specify a great furnace. The quality of the workmanship that is put into installing that furnace will effect the HERS Score. Insulation is treated the same way.
The HERS Score shows the difference between two or more homes. A new home buyer may be best served with a HERS Index in the low 90s. A second new home buyer may be best served with a HERS Index in the upper 70s.
That reasoning, on the best Index Score, is best covered in another post.
The HERS Score is a way of demonstrating transparency from the builder to the buyer to the realtor, the appraiser and others involved in the transaction.